Berlin, Germany – TouchingCode presents the apmato online mobile App CMS. The apmato system is very well suited for all kind of businesses that need to present concise information and enhance the communication with their customers. Targeted at retailers, visitor and shopping centers, exhibitions and events, regional boards and tourism organizations the system creates interactive guides (for example city guides or walking tours apps), center apps, audio guides, maps based tour planer and even outdoor activity tracker apps.

This service allows users to create, manage and publish mobile applications using template-based interfaces and allows businesses to have their own white-labelled mobile presence at a much lower cost. The flexible and extendible Apmato system builds native mobile apps without the need to code for mobile devices based on iOS and Android and has specific featured to create apps for location an context based mobile experiences.

At this year’s mobile world congress, apmato presents the new “attractions editor”. This add-on to the CMS system allows the easy editing of points of interest to create apps that feature location based information. Multimedia content can be added to each attraction, as well as audio tracks that can be played automatically if the user is near to the attraction.

An example use case is an audio and multimedia city guide, that plays audio information based on the location of the user and presents background information such as text, image or video. The user can enjoy the sights and attractions while listening to background information on his iPhone or Android based smartphone. With the “attractions editor” the tourist board can create and edit new attractions, add text and image information, select the location on the map and save the new attraction to the app. Based on the apmato system, updates to the full native app can be published any time and are automatically downloaded to the smartphones of the users.

Another show case is the app “Berlin MWC 2017”. The app is made to present mobile technology made in Berlin at the MWC 2017 was created and published within 2 days. It features background information on 18 companies from the region and on the start-up and mobile scene in Berlin. Participating companies can be contacted directly from the app and visitors have it easy to find the Berlin Brandenburg booth at the MWC 2017.

Clemens Grossman, CEO and co-founder of Apmato, said: “In a time where consumers live and interact on their mobile devices, it’s becoming totally apparent that companies of all shapes and sizes need to offer them a branded mobile application. However, with business expenditure and budgets under pressure, it’s easy to see why some companies have been unable to take this opportunity yet. This is why we have created Apmato. Our online CMS is not only easy-to-use and easily extendable depending on the experience of the user, but offers a low cost solution for any company new to the mobile application world. With our additional features such as multimedia content, offline maps, beacons and GPS support, multilingual application services and app store submissions, we are also taking away the strain and sharing their mobile journey.”

Apmato will be giving live presentations of it’s solutions at Mobile World Congress. You can find them in Hall 7 at the Stand 7.L51.

TouchingCode
Apmato CMS for Apps
Berlin MWC App on iTunes
Berlin MWC App on Google Play
Screenshot (Apmato Attractions Editor)
App Icon

Touching Code focuses on software development for mobile devices. The flagship product apmato helps clients to drastically reduce the cost of having a mobile app by applying the same workflow to the app development process that made CMS systems so successful in web development. TouchingCode was founded 2010 by Simone Belfi, Clemens Grossmann and Detlef Rupp with headquarters located in Berlin, Germany. Acclaimed apps for iOS and Android include Apps for printing, casual games, city guides, event and shopping. The newest addition are alexa skills for voice services. All Material and Software (C) Copyright 2017 TouchingCode GmbH. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.