Dubai, United Arab Emirates – UP4WHAT Inc. today is proud to announce the release of UP4WHAT 1.2 for iOS, a new social app that eases planning between friends and combines it in a seamless way with discovering and booking select places, events and activities. UP4WHAT was born out of the founders’ own fatigue and frustration with the inconvenience of social planning over existing event discovery, social and chatting apps.

The founders of UP4WHAT Inc., a corporate lawyer and a management consultant have launched 2 apps previously in the social planning and media space. “What we’ve built here is an app that makes you save time on planning something fun with friends, which normally takes a long time over chatting apps or phone calls,” explained Adham Fahmi Co-Founder & CEO. “UP4WHAT is about planning on an app quickly but actually socializing in real life vs. traditional social media and chatting incumbents.”

UP4WHAT helps friends connect easily by knowing up-front who is interested in what (e.g. dinner, yoga, travel, etc.) and when, through its Plan feed. It joins up friends in a plan where they can chat to agree on where to go. It also allows its users to control the privacy settings, so that a dinner can be by invite only, while a football match can be open on the feed for friends of friends to join. On the WHAT feed, it focuses on easing up the process of discovering and booking over 1,000 of the top venues, events, and activities across 12 destinations (Ibiza, Mykonos, Dubai, Abu Dhabi, Northern Emirates, Doha, Manama, Amman, Beirut, Jeddah, Cairo and Sahel in Egypt).

UP4WHAT is packed with cool features that enhance the experience, such as connecting with facebook friends, a map view of all the plans happening around your area, creating a wish list, knowing who wish listed or is planning to go to a place, as well as being able to invite friends who are not already on the app.

UP4WHAT can be used for planning any social activity, and the content today includes some of the best restaurants, bars, lounges and clubs across the Middle East, and top destinations Ibiza and Mykonos. UP4WHAT is designed for you to discover and plan quickly with friends and then put your phone down so you can actually enjoy those real-life experiences and interactions.

Device Requirements:
* iPhone, iPad, and iPod touch
* Requires iOS 9.2 or later
* 104 MB

Pricing and Availability:
UP4WHAT 1.2 is Free and available worldwide exclusively through the App Store in the Social Networking category.

UP4WHAT 1.2
Download from iTunes
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UP4WHAT Inc. covers all your social planning needs from A-Z. You will be able to plan activities with friends, let your friends know what you’re up4, chat with friends around a planned activity and easily collate and share your pictures and videos. You can also discover places and events that fit your interests and plans or just browse to see what’s happening around you and who’s up4what. It gets even better – you can also reserve a seat, table or ticket, right from the app, while you plan the activity with your friends. People, places and event discovery, as well as booking. A truly all-in-one, A-Z social planning solution in one easy and fun platform. All Material and Software (C) Copyright 2016 UP4WHAT Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.